If you’re a small business and you have thought about creating your own website, you may have heard of the different website platforms out there that promise to make it easy. Do any of these ring a bell?
So many choices, but which one is the best one for you?
I’ll save you hours of time in reading up on this and testing out the platforms. WordPress is the best. It is absolutely the most flexible and can grow with your business. There is always a way to get your WordPress website to do what you want it to.
The other platforms have limitations. With attractive themes and drag and drop tools; they seem to be user friendly. But somewhere along the way many people find that they aren’t able to do the things they want to very easily, like use a certain font, add a function, or even access the control panel. You might want to delete an image to try another; but when you change your mind and look for your original image; you can’t access it. It is gone forever. You might having trouble getting rid of that text in the footer that says “Powered by Squarespace.” These limitations can be frustrating to small business owners who don’t have the time or expertise to chase down every obstacle.
When you or your website designer create your website in WordPress, you enjoy endless flexibility. There is always a way to make your website do what you want it to do; and for the most part, you probably don’t need to know how to write code to do it. And, it’s built for the long term. It can grow with your business. That’s why it’s perfect for startups.
With WordPress you can
- Start a blog
- Create a website for your small business
- Create a website for your non-profit or church
- Show your work or resume with a portfolio website
- Sell products with an ecommerce website or online store
- Sell online courses
- Have a membership website
And, if you think it is important for customers to find you online, you might also be interested to know that WordPress is the best platform for SEO (Search Engine Optimization). WordPress automatically generates title tags and meta descriptions for all of your pages and posts, making your website index better for search engines than the other platforms. Wait what? If that doesn’t mean anything to you – just know that WordPress sites tend to rank higher than others in search engines.
Some of the biggest brands in the business use it too. WordPress powers some of the world’s most well-known brands such as Facebook, Sony, Disney, Target, the New York Times and many more. WordPress should be considered as your serious business website solution. In fact, out of all the websites out there that use a Content Management System (CMS), WordPress powers 59% if them. 1
If you are ready to set up your small business website or have questions about how it all works, reach out to Hilltop to get it done right.