The internet has powered a do it yourself world that has people fixing, building, and servicing things themselves. Just Google “how to [your project]” and you’re on your way. You’ll get the job done for less than what you’d pay someone else to do it for you.
You may conclude, then, that you don’t have to “hire it done” with your business or nonprofit website. So you google “how to build a website” and get results from providers such as SquareSpace, GoDaddy, and Wix.
All of these offer both free and paid versions of their DIY website builders. Should you consider these when thinking about your business website? Why pay a website developer when you can save money and do it yourself?
It may sound good, but a word of caution.
Clients often come to me after they’ve tried one of these sites and they weren’t satisfied. For example, one told me about his experience with Wix. His major complaint was that it took too much time to figure out. And when he made a design move, it would often mess up the page he’d already built.
He became timid, compromising on the design of his pages. After all, who had hours to try to figure out how to fix the pages if something went wrong. He felt trapped, unable to move outside the boundaries of the template.
Others have similar stories with the other DIY website platforms.
They start and quit because they’re busy and it takes time to learn the software. Or they finish but they’re frustrated the site doesn’t look good.
They have a vision of a nice site, but everything gets messy because their pictures aren’t in the right place, they don’t have time to write enough content, or they can’t place things where they want to. Pages even have the wrong titles and they don’t even realize it and the footers look empty.
All of this got me wondering how these platforms presented themselves, so I decided to take a look at the Wix website to see what it offered.
Their homepage listed the benefits: a “smart drag and drop editor, 1000’s of advanced design capabilities, custom domain, logo, and more brand tools, full-stack web dev tools for custom functionality, and AI technology that creates a site for you.”
It all sounds great until you realize, you have to do it all yourself! I mean, full-stack web dev tools for custom functionality? What does that even mean?
Here’s the thing, Wix is fine if you’re a website developer. But you’re not. You’re a business owner. You have products and services to sell. And no time for “1000’s of advanced design capabilities.” Or “full-stack” whatevers!
Forget DIY overwhelm.
Let me help you create a website that tells your story online. You won’t pay high priced agency fees. And you definitely don’t need to be tech savvy. I will build a website unique to you and your business. I’ll manage all of your updates and changes.
But it doesn’t stop there. I’ll help you with your social media, logo, graphic design, and all of your other branded marketing collateral.
I guarantee you’ll be pleased with my pricing and amazed at the site I’ll build for you. Best of all, your customers will love their online experience with your business. And they’ll reward you with leads and sales.
Your website design is too important to your bottom line for DIY. And you don’t have time. Get in touch today and let me help you tell your story online.
Until next time,
Hilltop specializes in website design and development for small businesses throughout Central New York and beyond. Call 315.717.6218 or email me here.