Top 3 Must-Haves for Promoting Your Small Business Online

If you have a small business, there are three places you should have a presence on that will make the greatest impact in getting  in front of your customers.

  1. A website
  2. Google My Business
  3. An active Facebook Page

Your website.  Every business needs a website.  It is the home for your brand. Consumers expect it.  Your competitors have it.  It is the one place that you can drive all of your marketing efforts for consumers to find product and service information about your business.  Sell your products, tell your story, and establish credibility and trust.  It’s all about your community these days, and your website allows you to provide a forum for enhancing connection by sharing what you are all about and showing your visitors how you can solve their problems.

If you already have a website – Is it easy to navigate?  Do you know how much traffic you are getting?  Is it generating leads for you?  Are you able to add or change content easily?  Make sure your website is working for you with all the mechanisms in place to fuel your business growth.

The Importance of your Google My Business listingGoogle My Business.  It’s easy and FREE.  Google My Business is a listing tool for businesses to manage their online presence across Google, including search and maps. By verifying and editing your business information, you can help customers find your business and communicate your story.  You can interact with customers, respond to reviews, establish categories of business (which helps with your organic search rankings), and more.  Did you know that there are methods of free advertising with Google My Business?  Earn the trust of your customers and stand out from competitors by having a strong Google My Business listing.

Facebook.  If you havn’t set up a Facebook page for your business yet, you might be missing out. As the largest social media platform globally, over 2 billion people use facebook regularly and the number of users just keeps on growing.  66% monthly active users log in at least once per day.1  Facebook is a great tool for connecting with your audience and building community and trust. It gives you the ability to tell your story, share content, build brand awareness, and more.  Targeted advertising tools are available Facebook Business Suite, and the metrics from your panel can provide valuable information of who your audience is and what they like.

If you need help setting up a business website, Google My Business, or a Facebook page reach out to Hilltop for help.