NOW BOOKING WEBSITE PROJECTS FOR 2024 ⟶

Congratulations! You're on your way!

YOUR BUSINESS IS UP AND RUNNING

What can you do with your new website? How can you build a great online presence?

IT'S TIME TO MOVE FORWARD

01.

✓ SPread the word

When your website goes live, the most important thing to do initially is drive traffic to it. This will help google index it faster and start improving your SEO rankings immediately. Here are some ways to consider getting the word out:

  • Email Newsletter – if you have a newsletter or email list, be sure to let them know that the new site has launched,  and, even more importantly, how it can help their business or add value to them. Hubspot is what I use and highly recommend.

  • Social Media – use your network of Facebook friends, family or co-workers to get the word out. You’d be surprised how far one post can go when it’s shared and liked. Also, if you’re active on Linked In, Instagram or other socials, share away!!

  • Word of Mouth – word of mouth is still the most powerful referral. If you’re as excited as we are when your site launches, tell those around you! Get their opinion and see what they think about your new online presence. That’s valuable feedback that may come in handy when considering changes and additions to the site moving forward.

02.

✓ Ask for Reviews

Online reviews are more important than ever. Particularly for businesses being googled and found online, a user will look at reviews almost immediately. There are many different ways and platforms on ways to get reviews, but here are some we recommend:  

  • Google Review – this is highly recommended as google reviews are generally what will pop up when somebody finds your site with an internet search. 

  • Facebook Reviews – FB reviews are also ga great way to get reputable customer reviews. Don’t be afraid to ask for your customers to leave a review on your Facebook page and have them share it. Or get their permission for you to share it.

  • Testimonials for Website – after your website is live, we recommend gathering as many testimonials as possible to post on the website. Even if you don’t currently have any on the site, if you can gather 5-10 good, personalized reviews a  testimonials page can be set up which is great for SEO. Users will often look for reviews ON the site as well as on other outlets before making a purchase, calling or emailing. Put your best testimonials on your site.

03.

✓ Keep things fresh and updated

After your website has been live for awhile, we recommend doing some things to keep it fresh. Particularly if you have a site with repeat or recurring visitors. Here are some suggestions:

  • Change Out Images – we recommend changing out or updating images 1-3 times a year. If your website has a main image right when you open the front page, it’s important to keep that fresh and new. For the user, it looks like you’re taking the time to update your site and therefore making it more valuable for them.
  • Colors/Layout – if your site has been sitting for more than a year or so, it’s strongly recommended that you do something to spice it up. Whether it’s making some cosmetic changes to the action colors or menu bar, or even just adjusting or adding some new graphics/images. Keeping your site fresh is a GREAT way to keep people coming back.
  • Keep Your Information Updated – if information, staff, hours or services change for your business, be sure to change the website too! There’s nothing worse than having wrong information on a website. Or have a staff member’s picture on the page who doesn’t work there anymore. Keep your website updated and streamlined to your business.