How a High Quality Website Grows Your Business

How a High Quality Website Grows Your Business

Ask anyone under the age of 30 if they remember using the Yellow Pages and you’ll likely get a baffled mutter “What are they?” Even if you did use that ancient “search engine,” when was the last time you leafed through a phone book?

Fact of the matter is, we don’t use phone books to find goods and services anymore. We search online. That’s why a professionally built, user friendly website is so important. 

Not only is that the place people will learn about your business. It also scales your business to a much larger audience. At no additional cost. What a tremendous sales opportunity! 

But how do you take full advantage? 

There’s a right way and wrong way to present yourself online. Think of your own experience. Have you found a product or service and clicked away because you were frustrated with the website? 

Maybe you were turned off by its “boxy,” early 2000s look, with confusing blocks of content. Or it wasn’t clear what the business was about. Maybe you clicked to a page you thought would help but it didn’t answer any of your questions.

Frustrating isn’t it? There are so many others offering the same products and services. Why should you suffer trying to figure out a poorly designed website? 

In our last post we told the story of an associate of mine who had to find a new dentist here in the Utica area. After a thorough search, he picked the one with the most professional looking, easiest to use website. And that dental firm got thousands of dollars of business from him. 

Pretty good proof you’ll grow your business with a quality website. So let’s talk about three important elements of quality.


People Buy From People They Trust

Choosing a new dentist is one of the most important decisions a person can make. Clicking away from a prospective dentist’s sloppy website makes sense. Is that the dental office you want working on your teeth?

This isn’t an isolated incident. And it goes to the credibility of the dentists being searched. I read in Forbes the other day, “One of the main reasons you should have a website for your business is to increase your organization’s credibility.” 

I’d take a step back and say that in this post-Covid era, where more people than ever begin their buying journey online, a quality website is basic to your credibility. It was for our friend searching for a dentist. And it probably is for you when you buy online, too.

A central question visitors ask themselves when they come to a new website is, “Can I trust this  business to do what they say they can?” A professional quality website answers with an emphatic “yes.” As a positive reflection of you and your business, it establishes your credibility.


Professional Design Gets Attention 

You have an advantage when visitors reach your website. They’re looking for exactly what you offer! The problem is how easy it is to click away. So first impressions are important. That’s where quality design makes all the difference. 

You want to showcase your unique brand with colors and logo that attract attention. A clean, uncluttered look makes the buying journey seem hassle free. Prospects get excited that their problem is about to be solved. They let down their guard and continue the buying journey. They may actually enjoy being sold!

Does this make sense to you? It’s your website’s job to get the attention of your prospects, make them feel comfortable with your business. That’s where careful design comes in. It hooks your prospects so they don’t click away. 


How Usability Affects the Buyer’s Journey 

Your prospect trusts you and you’ve got her attention. Congratulations! But we’re not done yet. A professional website designer must consider how the visitor interacts with the site. 

Is it easy to navigate? Are questions answered quickly? Are products easily placed into and out of the shopping cart? 

When I design a website I consider what the prospect is thinking as they make their way through the site. I want to anticipate their questions and concerns. Is every touch point on the site clear? It’s like taking them by the hand and leading them to a sale. 

As a website developer, we call it the user experience, or UX. And it is where many poorly designed websites leak money. In short, a quality, easy to use website is one of the best ways for you to get leads and sales online. 


Trust, Attention, and Usability Drive Website Success

The COVID shutdown accelerated the growth of online purchasing. More customers are demanding a productive online experience. Even for those with a local brick-and-mortar store or office.

That means a website is the minimum cost of entry for any business. People want to buy from a trusted authority. They want to enjoy being sold your product or service. And they want their experience on your website to be clear, clean, and easy. 

If you’re ready for a website redesign, get in touch with me today. Or if you’re unsure, I’ll audit your current site. Either way, let’s make your business shine online!

Until next time,

Leigh Ann

Hilltop specializes in website design and development for small businesses throughout Central New York and beyond. Call 315.717.6218 or send an inquiry here

9 Essential Reasons You Need a Website in 2021

9 Essential Reasons You Need a Website in 2021

If you don’t have a website yet, you’re not alone. According to a report from Top Design Firms, 28% of small businesses surveyed have no website.

If you’re one of them, maybe you don’t feel tech savvy enough. Or you’re worried about managing a site. You might think that you just don’t need one. And what about the cost?

But consider this: The COVID-19 shutdown last year changed the way your customers do business. People were forced to shop and find services online. Business websites became a priority.

In fact, according to Statistica, in 2020 there were over 256 million digital buyers in the United States! And I see this as the new normal.

So, if you haven’t taken the plunge, is now the time for you to reconsider your online presence?


How to Profit From a Professionally Designed Website

The sea-change in customer buying habits is just one reason to establish a web presence. A website is also is a simple, cost effective, and multi-faceted marketing opportunity.
Here are some of the top reasons you can profit from a business website:

1. A well designed, attractive website levels the playing field. You have the same amount of space to tell your story as a larger, big box store or professional firm. Your site can impress prospects the same as Walmart’s or that franchise law firm up the street.

2. A customer-centered website answers the questions prospects bring to the site. This engages them, making them more likely to become customers.

A website is a sales person on duty 24/7

3. A website is a sales person on duty 24/7. No matter the time of day or night, website visitors can easily find quality and reliable information about your brand. If you’re selling tangible products, they can even buy while you’re having dinner!

4. People are searching online for exactly what you offer. When they find your website, you’ll be presenting your business at the exact moment they’re ready to buy.

5. You own your website. You can market without the expense and restrictions of “renting” bandwidth from TV and radio or space from print advertising.

6. Unlike product reviews on Yelp or comments on Facebook, you control the messaging. It’s a tremendous opportunity to differentiate yourself from your competition. Establish your authority. Present your brand in a way that communicates what you stand for, who you are.

7. Customer service improves because your website informs people of your hours of operation and location. This frees your staff from fielding these calls. And you’ll get more leads. Contacting you is just a quick Google search away. (And have you noticed, no one uses phonebooks anymore.)

8. Your website becomes the hub of all your internet marketing. You can link your social media, Google My Business, direct mail, and traditional advertising to your website.

9. Finally, people question your legitimacy as a business if you don’t have a website. See my personal, real life example below.

A business website is a priority in today’s marketplace. And a superb opportunity to grow your business online.

A Website Success Story

But what about that final point. What do people think when they realize you don’t have a website? Let me tell you a story from a business associate of mine.

He told me about the time he hadn’t seen a dentist in a while. His former dentist had retired. So he searched online.

As he searched, he began to notice that he was drawn to the dentist offices with better websites. It made a difference in his thinking.

And he was skeptical of the ones without websites. In fact, he wrote them off. After all, could he trust an office to practice the latest in dentistry if they didn’t even have a website?

The upshot: He picked the local office that presented itself best online. And one x-ray, three cavities, two crowns, and a cleaning later, they got thousands of dollars worth of business!

Here’s the thing, a website is a tremendous opportunity to reach your audience when they’re ready to buy. To build authority in the marketplace. To get visitors to know, like, and trust your brand. And to get a sale or lead right away.

All for much less than traditional advertising. I hope you’ll seriously consider a website for your business. And I can help. I specialize in the design and development of websites for small business. I’ll also be there for you managing your new site.

So let’s talk. If you have questions or want a quote, get in touch here. Or give me a call at 315.717.6218. Let me help you create a web presence that attracts attention and engages your audience. You’ll win a bigger market share and satisfy customers who love doing business online.

Leigh Ann

Hilltop specializes in website design and development for small business throughout Central New York. We also help plan and execute digital marketing projects including social media planning, copy, logos, and graphic design. Call 315.717.6218 or contact us here.