Want to get started with social media but don’t know where to begin? You have probably heard of some of these channels – Facebook, Twitter, Instagram, Pintrest, LinkedIn, YouTube, and others. It can be overwhelming! Don’t be afraid to jump right in.
Know this. You can begin one at a time. And you don’t have to participate in all of them. You can choose one or two channels to have a presence in and maybe you will only stay in those one or two channels. That’s okay. Whatever fits your brand.
Begin by knowing which channel is right for you. If you run an automotive repair shop, Pinterest might not be the best social media outlet for your business. But Facebook is a great place to post promotions and updates. And if you have a LinkedIn and Instagram account, you are probably not going to want to post the same content in both channels. But Instagram and Facebook are channels where the content can probably be shared. In fact, these two have linking functions. If you aren’t familiar with which channel is right for you, you can begin by creating personal accounts and following some other individuals and businesses. This is a great way to get a feel for the type of content that is posted. Look at posting frequency. Look at style (serious or fun). Look at media types (video/images/text).