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Tips, Tricks, and news from Hilltop

Go ahead and ask for it – Feedback is good!

As a small business owner, you know the importance of happy customers. They’re the lifeblood of your success, driving word-of-mouth recommendations and enhancing your reputation, and ultimately driving sales. But how do you keep them happy? By asking for their feedback. Hilltop specializes in helping small businesses like yours grow

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This Week In The Mohawk Valley

Leigh Ann had the opportunity to chat with Ray Durso and Christine Spiak on WIBX‘s This Week in the Mohawk Valley on November 26th. Ray is the host of This Week in the Mohawk Valley and CEO of The Genesis Group. Christine Spiak is the founder of Compass Financial Wellness

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How do you get a custom google review link?

We know how important it is for businesses to have a strong google my business profile with lots of google reviews. Have you ever wanted to make it easy for your clients to leave a Google review? In this video I answer the question “How do you get a custom

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How does having a website help your business?

What crosses your mind when you Google a company only to find that their website is an old, out-of-date Facebook page? Or worse, that they have no online presence at all? Likely, you’d wonder if the business you searched for is credible and established. It’s not as easy to trust

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How do you build a great online presence?

If your website was launched last week or last year, there are steps that you can take to make sure you are building a great online presence. Leveraging your network and keeping thing fresh are surefire ways to continue making your website work for you and making sure you are

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How do you design your website to be EFFECTIVE?

One of the most important components of consistent business growth is an ENGAGING website.  How is your traffic?  Are you getting leads?  Are your visitors easily finding what they are looking for? Download this FREE Resource 10 Design Best Practices You Need To Know For An EFFECTIVE Small Business Website. You’ll learn

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9 Essential Reasons Your Small Business Needs a Website

If you don’t have a website yet, you’re not alone. According to a report from Top Design Firms, 28% of small businesses surveyed have no website. If you’re one of them, maybe you don’t feel tech savvy enough. Or you’re worried about managing a site. You might think that you

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Hilltop Marketing receives grant from The Genesis Group

Hilltop Marketing was recently chosen to receive a grant through The Genesis Group‘s Small Business Assistance Program. The program’s goal is to support local small businesses, the heartbeat of our local economy. The specific grant award that Hilltop received was sponsored by leading local Office Supplies company Hummel’s Office Plus.

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QR Codes

Everybody’s doing QR codes lately, and with good reason.  They’re a super simple way to drive traffic to your Or any other “digital location.  But where do you get them and how do you use them? QR stands for “Quick Response.”  When you hover over a QR code with your

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Unsure about a DIY Website?

The internet has powered a do it yourself world that has people fixing, building, and servicing things themselves. Just Google “how to [your project]” and you’re on your way. You’ll get the job done for less than what you’d pay someone else to do it for you. You may conclude,

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A website success story

Let me tell you a story from a business associate of mine. He told me about the time he hadn’t seen a dentist in a while. His former dentist had retired. So he searched online. As he searched, he began to notice that he was drawn to the dentist offices

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Hilltop receives WBE Certification

Hilltop Marketing is pleased to be recognized and certified as a New York State Woman-Owned Business Enterprise (WBE). This certification was granted to Hilltop Marketing by Empire State Development’s Division of Minority and Women’s Business Development (DMWBD) on June 23, 2022. The process is meticulous and includes an in-depth review

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How a High Quality Website Grows Your Business

Ask anyone under the age of 30 if they remember using the Yellow Pages and you’ll likely get a baffled mutter “What are they?” Even if you did use that ancient “search engine,” when was the last time you leafed through a phone book? Fact of the matter is, we

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Why WordPress?

If you’re a small business and you have thought about creating your own website, you may have heard of the different website platforms out there that promise to make it easy.  Do any of these ring a bell? So many choices, but which one is the best one for you?

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Every Business Needs a Website

Every business needs a website. Even businesses that do not sell directly to consumers. The truth is, no one references the yellow pages anymore. For phone numbers, an address, and basic research, google is the first step for most people now. And if your business doesn’t appear as a result

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