Tips, Tricks, and news from Hilltop

How do you build a great online presence?
If your website was launched last week or last year, there are steps that you can take to make sure you are building a great online presence. Leveraging your network and keeping thing fresh are surefire ways to continue making your website work for you and making sure you are

How do you design your website to be EFFECTIVE?
One of the most important components of consistent business growth is an ENGAGING website. How is your traffic? Are you getting leads? Are your visitors easily finding what they are looking for? Download this FREE Resource 10 Design Best Practices You Need To Know For An EFFECTIVE Small Business Website. You’ll learn

9 Essential Reasons Your Small Business Needs a Website
If you don’t have a website yet, you’re not alone. According to a report from Top Design Firms, 28% of small businesses surveyed have no website. If you’re one of them, maybe you don’t feel tech savvy enough. Or you’re worried about managing a site. You might think that you

Hilltop Marketing receives grant from The Genesis Group
Hilltop Marketing was recently chosen to receive a grant through The Genesis Group‘s Small Business Assistance Program. The program’s goal is to support local small businesses, the heartbeat of our local economy. The specific grant award that Hilltop received was sponsored by leading local Office Supplies company Hummel’s Office Plus.

Leigh Ann Dillon awarded grant for Hilltop Marketing from The Women’s Fund
Leigh Ann Dillon of Hilltop Marketing was recently awarded a grant through the Women’s Fund of Herkimer and Oneida Counties. The Women’s Fund, a volunteer driven agency committed to creating a movement to change the lives of women and girls in our area, organized the program to celebrate their 25th

QR Codes
Everybody’s doing QR codes lately, and with good reason. They’re a super simple way to drive traffic to your Or any other “digital location. But where do you get them and how do you use them? QR stands for “Quick Response.” When you hover over a QR code with your

Unsure about a DIY Website?
The internet has powered a do it yourself world that has people fixing, building, and servicing things themselves. Just Google “how to [your project]” and you’re on your way. You’ll get the job done for less than what you’d pay someone else to do it for you. You may conclude,

A website success story
Let me tell you a story from a business associate of mine. He told me about the time he hadn’t seen a dentist in a while. His former dentist had retired. So he searched online. As he searched, he began to notice that he was drawn to the dentist offices

Hilltop receives WBE Certification
Hilltop Marketing is pleased to be recognized and certified as a New York State Woman-Owned Business Enterprise (WBE). This certification was granted to Hilltop Marketing by Empire State Development’s Division of Minority and Women’s Business Development (DMWBD) on June 23, 2022. The process is meticulous and includes an in-depth review

How a High Quality Website Grows Your Business
Ask anyone under the age of 30 if they remember using the Yellow Pages and you’ll likely get a baffled mutter “What are they?” Even if you did use that ancient “search engine,” when was the last time you leafed through a phone book? Fact of the matter is, we