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5 Key Things Your Business Needs to Market Itself

Starting a new business is like embarking on a wild adventure – exciting, nerve-wracking, and full of possibilities. But, there is so much to learn and the marketing world can feel like a jungle. Hilltop is here to help. Here are five key things your business needs to kickstart its marketing journey.

1. A great-looking website

You know it – because it’s where you look when you are researching products and services yourself. A great looking website is essential to get the word out about. your business. It’s where the magic happens – where customers learn about you, your products, and decide if they want to buy. So, make it count! Your website should be visually appealing, user-friendly, and mobile-optimized. Think of it as your digital handshake – firm, friendly, and leaving a great impression.

2. Social Media presence

Social media is your megaphone to the world. Whether you are in it or not personally, social media platforms are essential for building your brand and engaging with your audience. Choose the platforms where your customers hang out the most and start posting! Share behind-the-scenes glimpses, product updates, customer stories, and a sprinkle of your personality. Remember, consistency is key – and don’t forget to have fun with it!

3. Engaging Content

Great content is what keeps your audience coming back for more. The language on your website. Your social media posts. Your newsletter. It’s not just about selling; it’s about providing value. Share tips, insights, stories, and anything else that can help or entertain your audience. You don’t have to be Shakespeare to write a blog post. The best advice is to outsource this to professionals. Some of Hilltop’s clients utilize professional copywriters with excellent results. Like getting published in CNY Business Journal type of results. Or drawing in clients that are Fortune 500 companies kind of results. Ask me about it and I”ll point you in the right direction.

4. An Email Marketing Strategy

Email marketing might sound old school, but it’s still one of the most effective ways to reach your audience. Think of it as a direct line to your customers’ inboxes. Use it to share news, promotions, and personalized messages that make your customers feel special. A well-crafted email can turn a casual browser into a loyal fan. You’ll be reminding them of your product or service so that when they are ready to move, you are at the top of their mental list.

5. A nice logo

Do not… I repeat….do not skimp on the logo piece. Don’t throw it together on Canva. Don’t let it have only one orientation. Don’t try to communicate too much with it – take your time with it and get it right hte first time wtih a few different orientations, the right colors and fonts. Logo and website are your best investments when launching your small business.

There you have it –

…five key things to get your business marketing like a pro! Remember, every big brand started small. The most important thing is to stay true to your vision and to not give up. The journey might be challenging, but with a little creativity and a lot of passion, you’ll have great success.

And if you ever need a helping hand (or some website magic), Hilltop Marketing is here for you. Let’s turn your business dreams into reality!

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