What a time for small businesses. With restaurants only offering takeout, hair salons closed, retail and recreational businesses closed and all of the other changes we have seen in the area due to Coronavirus it is safe to say that the way of doing business has changed for the foreseeable future. What are businesses doing to stay engaged with their customers and target markets? Here are some tips on how to stay connected so that your business can have a pulse during this season, and so that your customers don’t forget about your business.
Website: Make sure your website is up to date with information on the way you are doing business at this time, your hours, etc. Take a look at your online store and make sure everything is easy to navigate. Now might be a good time to look at SEO. Google yourself by putting in keywords you want to be found by. If you are not coming up on a search for those keywords, fix it.
Social Media: Keep doing social media. Tell everyone what you are up to, personally and/or professionally. Are you taking some time to take a class or educate yourself on a subject so that you can serve your customers better? Do your products help families during social distancing in some way? Are you setting it all down for a while to spend quality time with your family? That’s okay by the way! Go ahead and let everyone know what you are up to now and then. There is something to be said about the human aspect of social media. As your followers get to know you, they feel more comfortable doing business with you in the future.
Communicate: If you are a restaurant are you doing takeout? Share your specials a few times a week on social media. Lots of families are wanting to support local businesses, especially restaurants. Let them know you are open. Let them know how to order, and what the process is. Let them know if you can bring their items to their car. Communicate how people can get gift cards.
Educate: Educate yourself. Take the time to learn something new of value to your business and your customers. Then share your newfound knowledge. It could be a certification, a new service, or new product category. All of this adds to your credibility when you communicate it to your followers.
If you need some help with your marketing during this health crisis please reach out for a free consultation. Hilltop would be happy to discuss your specific business opportunities.