Once in a while I will I hear a small business owner say “I have facebook, I don’t need a website.” And while Facebook is used by millions of small business owners for marketing purposes and for engagement with their customers, it doesn’t take the place of a regular website.
Facebook for your business is great. It is free. It is powerful. It is effective. There are engaging tools that you can use to promote your business. In fact there are now 80 MILLION small and medium business website pages out there (Hootsuite). But having a page for your business on facebook does not take the place of having a dedicated website because your website serves as the hub for all of your activity. Your website is the center of information and the touch point that connects your online store, social media posts and community engagements. It is the home for your brand.
A facebook page doesn’t give your visitors that complete brand experience that is achieved with a website. There is much to be said about how, through styling choices and applications, you are able to communicate the vibe of what your business does, how it helps people, solves problems, etc. With your own website you have full control to draw your visitors in to experience your brand story.
Do you sell a product? Process your sales through your website. It is easier than you think. What kind of volume of business are you missing out on simply by not having an online store? Is your product virtual? No problem, even easier! Start making money now by getting your store set up.
Many business owners say they don’t have the skills, time, or money to build a business website. But you need to make the time because now, more than ever, consumers are going online to find and research local businesses before they make a purchase. What are they finding for your business? What are they finding for your competitors? Does what they see tell your story and how your product or service solves their problem? If you are not communicating this with your current online presence you need to level up so that you don’t lose your customers to your competitors that do have a professional website. Having a website shows that your business is reputable. Professional. Whether your business is small, large, or in-between, websites deliver marketing messages, generate business for you, and communicate your story. Reach out today to get going!